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Trade in Services : an answer book for small and medium-sized exporters

Trade in Services : an answer book for small and medium-sized exporters

6665

Ouvrage

2001

Papier

137

ITC - UNCTAD - WTO

International Trade centre (ITC)
Genève

Guide for small and medium-sized enterprises in the services sectors - provides practical advice to help them improve their export performance or enter new markets. Using a question-and-answer format, the topics covered include the decision to export, preparing for export, choice of market, identifying customers, selecting a strategy, cultural considerations, promotional materials, quality assurance, pricing, securing payment and temporary market entry; the General Agreement on Trade in Services (GATS) and the functions of the World Trade Organisation (WTO) are also described.
 
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