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Luxury Clothing & Accessories Atelier. The only brand of handwritten calligraphy on natural fabrics
ASADA was founded originally as Bluline, a clothing manufacturing company with a particular focus on denim. Over the years we have expanded into Casual & Citywear; and Workwear and more recently through our partnerships with leading fabric design companies – into the manufacture of Intelligent Fashion Clothing.
In 2017, ASADA set up its Design & Innovation Centre – enabling buyers to collaborate with our own Project Managers and Designers to accelerate the entire Prototype / Design through to the final buy process. Our current and future partners, buyers and designers now have unrestricted access to our facilities – where new designs, fabrics, accessories and processes are all on show.
This “new-world” engagement process has allowed our clients to reduce the number of weeks involved in the “time to purchase”, “time to manufacture” and “time to retail” process – further supporting our clients’ increased need for access to high quality, fast fashion.
More information on ASADA’s Design & Innovation Centre can be found here.